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Back in early 2013, Paul Curtis started mixing his own flavours and passed them out to friends to try, the word quickly got out about the flavours he'd created - primarily being "Black Astaire". Due to how fast and unexpected the popularity grew, Paul decided to take a loan out through the government scheme NEA for small business and he purchased large amounts of ingredients and equipment. For the next 2 years, Zeus Juice massively outgrew Paul's original expectations and was very quickly becoming one of the most popular E-Liquid lines in the UK. Personal Statement From Paul Curtis (MD) "I've been producing juice for just over 3 years now - I started up Zeus Juice because I've got a VERY sweet tooth and just couldn't find flavours that hit the spot without spending a fortune - so that's my aim, I want a line of juices that can be vaped everyday and don't break the bank!"